June 22, 2023
The Nation.
Preface
Home to tenacious muckraking, provocative commentary, and spirited debate about politics and culture, The Nation empowers readers to fight for justice and equality for all. By providing a deeper understanding of the world as it is—and as it could be—they drive bold ideas into the conversation and ignite debates far beyond their pages. ¶ Founded by abolitionists in 1865, they‘ve long believed that independent journalism has the capacity to bring about a more democratic and equitable world. Their writers shift paradigms and open minds. Their deep investigative reporting launches congressional hearings, forces policy change, and shapes news cycles. Instigating progress: It’s not only their legacy; it’s their continued commitment to future generations of torchbearers. ¶
Nearly 160 after The Nation’s founding, it was time for not only a brand refresh but a redesign of TheNation.com. The Nation engaged Athletics to help reinforce and amplify The Nation’s position at the forefront of progressive political and cultural discourse through a modernized site experience and dynamic storytelling. The Nation’s intuitive and inviting editorial platform is designed to engage more deeply with new and existing users while celebrating its modernity and relevance. ¶ Athletics and The Nation worked with Tré Seals of Vocal Type to update The Nation’s wordmark to be more iconic and legible in digital formats while retaining a reference to its long history and original masthead. A flexible approach to the utilization of the word mark was developed to better accommodate responsiveness and scaling. ¶
