June 1, 2023
YouTube Music:
“Fifty Deep”
Preface
Fifty Deep is a cultural initiative that celebrates and acknowledges how far and big hip-hop has become over the last 50 years. Fifty Deep treats this cultural moment and milestone with depth, not symbolism. In the words of Gabriela Namie, the art director at YouTube Music, “This won’t be a Hallmark card-like celebration. We want YouTube’s acknowledgment of hip-hop 50 to be global, impactful, and fun.” ¶
Fifty Deep is a double entendre and refers to the hip-hop concept of “rolling deep.” In hip-hop, you roll 50 Deep if you’re hot, if you have juice, and if you have something to lose. Rolling deep is bringing your whole community with you, and YouTube represents a global community. ¶
